"Unique, well-curated brain food for readers intrigued with the human psyche and how it can be recorded, indexed, and cross-referenced."—Kirkus Reviews
~Kirkus Reviews
"Humane, hilarious, and smart . . . The book shows that, although some things are forgotten because they are unimportant, others lose importance because they are forgotten."—Science
~Science
"Lemov, a professor of the History of Science at Harvard, recollects with flair, affection and dazzling detail, a post World War II project to do away with mornings after like this one: those episodes of mourning that follow some lost telling of some last secret of some human heart. . . . Riveting."—New Republic
~New Republic
"A compelling account."—Wall Street Journal
~Wall Street Journal
"Lemov’s contribution informs our understanding not only of how psychological research is managed but also of our own daily contributions, voluntary and otherwise, to a 'forever' database already being probed in increasingly intimate fashion."—Psychology Today
~Psychology Today